This Or That

SOCH Group’s latest venture is a one-of-its-kind experiential shopping platform, addressing the new-age needs of millennials and Gen Z. This Or That is the world`s first ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India. Its unique services and offerings from the very best start-ups across the country are set to revolutionise the world of shopping, and make the latest and most exciting products more accessible than ever before