MSR Group

We are a nationally known, full service market research company specializing in the measurement and improvement of customer satisfaction and advocacy. We offer a complete range of in-house qualitative and quantitative research services that also include advertising and creative concept testing, branding and positioning studies and customer segmentation analysis.
With over 60 years of experience and a team of strategic consultants and analysts who thrive on digging into data, we’ve helped our clients solve their business problems and gain deep insights into the thoughts and feelings of their customers, employees and competitors.

Research isn’t meant to sit on a shelf; our work is both statistically sound and inherently actionable.
It is meant to provide insight, solve business problems and deliver results that matter.