Rugged Trade

Not just a brand, but a lifestyle. Rugged Trade is your answer to what you've been looking for. Our number one focus has been and will continue to be customer service.

Started out as a old western store from seventies called Phillips Cowboy Shop and over the last couple of years has involved into Rugged Trade. We will always have a part our store for western, but you'd be surprised on what we do carry nowadays.

Speaking of our store, it's truly something you have to experience for yourself. The variety is something you will not find anywhere else in the area and the customer service is something is exactly what you deserve. We believe that customer service is the number one priority and we pride ourselves in our ability to take care of everyone's individual needs.

From the grueling long days of the oilfield, to the sleepless nights of tending to well-being of people inside of hospitals, and everything in between we have your work-wear needs covered. That's not all we do though, planning your weekend trip to mountains, spending the day on the lake, or even hiking through the beautiful Guadalupe mountains we have everything you could imagine. The perfect balance between work and play.

Rugged Trade is a lifestyle. Make every aspect of your day to live rugged.