Toyota of La Crosse

When deciding to expand, we sought a new location in a city with a small-town feel, just like that of the company headquarters’ home in Sauk City. La Crosse was the perfect fit.

In 2010, Toyota of La Crosse became part of our automotive group. Our staff in La Crosse is extremely experienced, led by a general manager who previously ran the Toyota dealership we purchased and recently celebrated his 30th year in the automotive industry.

We’re also invested in making La Crosse a better place to live, work and play. From supporting the local Hmong population to donating to the Family & Children’s Center to help struggling youth, we give back as much as possible to enrich our community. Our Borrow a Bike program provides customers with bikes and helmets so they can enjoy our local bike trails and a scoop of ice cream at a locally owned shop.

At Toyota of La Crosse, relationships are what drive our success. Stop in to our state-of-the-art facility today, give us a call or send us a message so we can begin getting to know you. We pledge to be here for every stage of your life.